A Woman’s Palate Boot Camp May 2014

A Woman’s Palate’s Boot Camp is a three-day intensive program bringing small groups of women into Napa and Sonoma to be captivated by the wine business with the inspiring and fun women who live and breathe it every day. Guests enjoy an exclusive entrée to some of Napa and Sonoma’s most well-known women vintners.

JUNE BOOT CAMP, SONOMA: June 22-25, 2014

For more information contact Susan Citron at 412-370-1970 or susan@awomanspalate.com

ABOUT A WOMAN’S PALATE:

The seeds of A Woman’s Palate started while Susan Citron and Sharon Harris were enjoying a bottle of Spottswoode Cabernet during dinner in the home of their mutual friend, Beth Milliken.  Susan had a passion for food and wine and wanted to get back into the wine business after a successful career in publishing and advertising.  Sharon had started Wine Entre Femmes and wanted to help women in the wine industry.  Both shared a dear friend, a passion for wine and the desire to change the way women think about and buy wine.  Like many important business ideas, A Woman’s Palate was hatched over a beautiful bottle of wine. Sixty percent of all wines are bought by women; and women buy 85 percent of wines under $18.  But ask any fine wine producer in Napa how many women are on their mailing list and the answer is almost none… less than 1%.   At wine tastings across the U.S., we have frequently heard women say they really don’t know much about wine, and that they weren’t sure if they could tell the difference between a basic beverage wine and a fine wine. Yet when tasting the two side by side, almost always they preferred the fine, handcrafted wine.

The real truth is the wine industry has made buying wine intimidating.  There is an overwhelming number of wines to choose from, and the vast majority of the wine media talks to men.  Women often lack confidence when ordering wine even though they are capable of running corporations, starting businesses, raising millions of dollars for charity, and raising families.

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