Shell Let’s Go: The Power of Innovation (part 1) December 2014

Shell believes in ideas and their power to change the future. And that with innovative thinking we can outsmart tomorrow’s energy challenges today.
Here, a series of videos about the amazing power of innovation.
Shell partnered with entrepreneur and industrial design engineer Laurence Kemball Cook to invigorate a Brazilian community by redoing a football field. Using Cook’s innovative technology whereby the weight of a footstep is converted into electrical power, the football field is able to be lit by the players.
 

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